Guest Blog Post
In today’s competitive environment, businesses lose clients to competitors every day. Even customers who adore your business, like you and love your products or service sometimes shop elsewhere. Why? Maybe because they didn’t have time to compare, maybe because they happened to be near your competitor, or maybe because they just forgot all about your business.
Large brands have already figured that out. Once a customer rolls in the door (e.g. an acquired customer), they will try their best to get that customer to keep coming back (customer retention). It’s a well-known marketing fact that it’s far easier to sell to existing customers than to new customers, so why not put those bucks into retention marketing?
How? There are a lot of ways to reach out to customers. Emailing them, texting them, even sending good ol’ mail to their homes. But in order to do that, you first have to get those contact details, which will turn out to be a very difficult task. What do large brands do? Create a branded app. Macy’s, Walgreens, Walmart, Sears – they all have their mobile apps with lots of information about products and services, value-added features, and of course – the ability to send campaigns to customers as push notifications.
Push is rising above the regular email and promotional text “noise” and is still perceived as a non-intrusive means of contact. These are updates and campaigns that customers have specifically opted in to receive.
ZZZZoom. Back to reality. A small business could never afford to build such an app, and certainly not to maintain its content or know when to send campaigns.
Until Appdator was born. It’s a service that lets small businesses build such apps in 5 minutes from the convenience of their smartphones. Customers then download these apps and can browse through the business’ photo galleries and new arrivals – and even use a loyalty punch-card and appointment scheduler (for businesses that need that). It’s a completely branded app, made by the owner. Appdator is giving away a 6-month free service for Phone.com customers. Just get the app from http://get.appdator.com and use the promotional code phone123 during sign-up.