Social media marketing is an important tool in modern business.
While it was once seen as an interesting way to differentiate your company from the competition, it’s now all but essential if you want to really reach potential customers. Unfortunately, many businesses don’t take social media marketing as seriously as they should. If your company falls under this umbrella, then the new year is a perfect time to step up and make a bigger impact in the social sphere.
There are a number of ways to uplevel your social media marketing efforts and get your business out there, but some depend on you having a large marketing budget or require you to operate within a certain niche.
If you aren’t sure what the best way to improve your company’s social media presence is, here are a few suggestions to get you started regardless of your company size or operating sector:
Focus on Your Reach
All social media platforms are not created equal, and you won’t make an equal impact on all of them.
Different businesses benefit best from different platforms; highly visual businesses might amass a huge following on Instagram, while others might do well in text-based interactions on Facebook or Twitter. You can cast a wide net at first to see which platforms your business performs best on, but you should keep your main focus on those platforms that get you the largest reach.
This doesn’t mean that you should completely abandon the others, but it’s not worth your time or effort to make daily posts on a social media platform where no one is following you.
Be Smart with Advertising
Paid advertising can put your business in front of a lot of potential customers, but it may not be as effective as you’d hope.
When boosting Facebook posts or taking out ads on social media platforms, be sure that the ads and boosted posts focus on specific things like sales and special events that people will be interested in. Just taking out ads to promote your business in general will lead to you spending a lot of money on ads that most people don’t even glance at.
Work on Word of Mouth
One great way to promote your business on social media is to get people talking about it.
Celebrity endorsements, wacky ad campaigns and personal reviews can go a long way toward building word-of-mouth goodwill for your business. Just remember that this can work both ways; if people have negative experiences with your business, they’ll start talking about that, too. Good customer service is always a big part of a positive social media presence.
Interact with Your Followers
Host periodic contests, respond to followers when they comment on your posts and otherwise maintain an active presence on your social media accounts.
Depending on specifics, this level of interaction may require you to hire a social media manager to keep up with everything, but when done right can have a big impact on the number of potential customers who follow you. The more active you are, the more likely your followers are to start talking about your business and share posts that you make… which all ties in to positive word-of-mouth marketing.
Invest in Marketing Tools
There are a number of tools available to help you manage your social media presence and improve the effectiveness of your social marketing.
You may find some on your own, or your social media manager may recommend specific tools. While you shouldn’t over-invest in marketing tools, picking up specific tools to help manage your social media marketing can make things easier while making your marketing efforts more effective as well.
Improve Your Copy
When your business makes posts on social media, it’s important to make sure that the posts are professional and fit the tone of your business.
Remember that you’re not posting as yourself when you make a post on social media… you’re posting on behalf of your business, and what you say is going to reflect on your business as a result. Shoddy copy can hurt your business online, while well-written copy and clear pictures will earn you a following that will really help you take things to the next level.