What Is The Value Of Tech Events In A World Dominated By Digital Marketing?

Forbes logo

As a marketing guy at an e-commerce service provider, I often ask myself this question. We know that we get 85% of our business through direct signups on our website. The remaining 15% is split between sales calls, request a quote submissions and other direct outreach methods. In terms of signups, events struggle to break out of the “other” category on the pie chart of our efforts.

And yet we spend thousands of dollars on signage, swag, space and sponsorships. Why?

Read full article here >


Ring ring!

Sign up now and get 20% OFF!

Awesome, thanks!

Use Coupon Code

Coupon Code Copied!

During Checkout to Get Your Discount.