It can be one of the biggest blunders of the business call, eliciting sighs, eye-rolls, and universal irritation. It’s the call transfer—and it has a bad reputation for a reason. If you do it right, it can help your customers and leave a lasting, positive impression. But if you do it wrong—and many of us do—you’ll not only annoy your customers, you may make them angry. And you could lose them for good. If your call transfers could use some work, there are some easy steps to make them a whole lot better. Listen carefully. Whether your business