Customer satisfaction isn’t driven by any one single factor—it’s derived from an outstanding overall experience, in which every point of the customer journey effectively meets their needs. Communication is the single thread that unites the customer experience as a whole. In fact,  99% of consumers consider it important that a business communicates with them well. But what defines great communication? For most, communication at its best is informative, attentive, fast, and convenient. To meet the expectations of modern consumers, you need flexible communication options that enable you to both provide information to and receive feedback from your customers. As consumers