It sounds like something only a techie could love: VoIP. You hear the acronym and think, “No way. Not for me.” Not so fast! VoIP—which just means phone service over the internet—is insanely easy to use and, thanks to a slew of cool features, can take your small or midsize business to new heights. Ideal for entrepreneurs and growing businesses, once you try it, we guarantee you’ll love it. And you don’t need to be the least bit technical to figure it out. Here are 10 reasons even you, a self-declared non-techie, will love VoIP.