What Is The Value Of Tech Events In A World Dominated By Digital Marketing?

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As a marketing guy at an e-commerce service provider, I often ask myself this question. We know that we get 85% of our business through direct signups on our website. The remaining 15% is split between sales calls, request a quote submissions and other direct outreach methods. In terms of signups, events struggle to break out of the “other” category on the pie chart of our efforts. And yet we spend thousands of dollars on signage, swag, space and sponsorships. Why? Read full article here >

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mission statement

A mission statement is an important part of any business. Not only does it clarify what your business does, but it also ensures that you have a clear enough vision of your core purpose to summarize it in just a couple of lines. Unfortunately, small businesses are often guilty of not putting enough effort into creating a mission statement and some may go without one entirely. Even if your small business has a mission statement, it may not reflect where your business is now. Knowing how (and when) to refine your mission statement is just as important as creating it

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hold music

We’ve all been put on hold and had to listen to all kinds of hold music. Depending on how long the hold lasts, that music can make you all but want to abandon your call and try again at a later time. If you haven’t put any thought into your on-hold experience, your customers might feel this exact same way when they have to go on hold. Fortunately, it doesn’t have to be this way. If you want to make sure that your customers aren’t driven off by your choice of on-hold music, here are a few things you can

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vacation

When you work for someone else, you know that things will continue moving right along even if you take some time off of work. Even small business owners with a full staff can take time off and leave one of their employees temporarily in charge. When you’re self-employed, however, things are a little different. Most of the time there will be no one around to do the work except for you, meaning that there’s no one that you can delegate responsibility to. So how are you supposed to take a vacation? It’s possible to take some time off when you’re

Read More »
Forbes logo

As a marketing guy at an e-commerce service provider, I often ask myself this question. We know that we get 85% of our business through direct signups on our website. The remaining 15% is split between sales calls, request a quote submissions and other direct outreach methods. In terms of signups, events struggle to break out of the “other” category on the pie chart of our efforts. And yet we spend thousands of dollars on signage, swag, space and sponsorships. Why? Read full article here >

Read More »
mission statement

A mission statement is an important part of any business. Not only does it clarify what your business does, but it also ensures that you have a clear enough vision of your core purpose to summarize it in just a couple of lines. Unfortunately, small businesses are often guilty of not putting enough effort into creating a mission statement and some may go without one entirely. Even if your small business has a mission statement, it may not reflect where your business is now. Knowing how (and when) to refine your mission statement is just as important as creating it

Read More »
hold music

We’ve all been put on hold and had to listen to all kinds of hold music. Depending on how long the hold lasts, that music can make you all but want to abandon your call and try again at a later time. If you haven’t put any thought into your on-hold experience, your customers might feel this exact same way when they have to go on hold. Fortunately, it doesn’t have to be this way. If you want to make sure that your customers aren’t driven off by your choice of on-hold music, here are a few things you can

Read More »
vacation

When you work for someone else, you know that things will continue moving right along even if you take some time off of work. Even small business owners with a full staff can take time off and leave one of their employees temporarily in charge. When you’re self-employed, however, things are a little different. Most of the time there will be no one around to do the work except for you, meaning that there’s no one that you can delegate responsibility to. So how are you supposed to take a vacation? It’s possible to take some time off when you’re

Read More »
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