 Just because consumers may prefer to call your business doesn’t mean they’ll settle for sub-par experiences. By Ari Rabban, CEO, Phone.com Chatbots, live messaging, SMS, artificial intelligence, video chat—all of these channels and technologies have changed the way consumers interact with businesses. And in return, more entrepreneurs and small business owners are content to list their personal numbers under their organization’s contact information. But for all the hype around more modern customer service channels, voice remains an essential part of your communications. Studies show that 70% of consumers still prefer to speak to human customer service representatives over automated
