As the holiday season approaches, many businesses are looking at ways to translate holiday shopping trends into sales. You’ve no doubt already seen the start of holiday advertising pushes, and may be planning your own push for your business. Everyone from huge corporations to little mom-and-pop shops tend to rake it in from Black Friday and Cyber Monday sales, so there’s good reason to get excited for your business when the holidays roll around. That said, there’s more to improving your business through holiday celebrations than just targeting Christmas and the other end-of-year holidays. Even small businesses can score some
