A mission statement is an important part of any business. Not only does it clarify what your business does, but it also ensures that you have a clear enough vision of your core purpose to summarize it in just a couple of lines. Unfortunately, small businesses are often guilty of not putting enough effort into creating a mission statement and some may go without one entirely. Even if your small business has a mission statement, it may not reflect where your business is now. Knowing how (and when) to refine your mission statement is just as important as creating it
