Social media is such an integral part of most people’s lives that having a Facebook business page might seem like a no-brainer. That’s far from the truth, however. Social media marketing takes a solid time commitment, and it’s not useful for every type of business. If your industry needs widespread advertising for occasional users, such as for computer repairs, swimming pool supplies or gardening tools, a Facebook page might not be for you. But if your business thrives on repeat customers and you want to turn your regulars into a close-knit community, a Facebook page can do that like no