SocComm and MICE … Remember these “words”

By: Ari Last week I wrote about the SocComm event we were attending. Now it is time to summarize it. The event took place Tuesday at a great facility downtown New York City and was planned and produced by Jeff Pulver. Right after the event I left on vacation so I just got an opportunity to post this now. 48 hours delay is still ok, no? SocComm was a great and energizing event. It was different than most conferences or seminars one usually attends and it really did live up to our expectations bringing together experts, professionals in the space

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When it comes to toll free numbers, with all the hype, promotion and competitive branding out there, in television commercials starring celebrities, in magazines and newspapers. In your Email Inbox, and your postal mailbox – it’s difficult, from a small business owner’s point of view, to separate fact from fiction; or realistic expectations from exaggerated claims: Your sales will increase on average by 200%! Your telephone orders will increase by 30%-40% Your service cancellations or product returns will decrease by 50% Your word-of mouth referrals will increase by 200% or more Do we believe all of these dramatic claims? With

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By: Ari Last week I wrote about the SocComm event we were attending. Now it is time to summarize it. The event took place Tuesday at a great facility downtown New York City and was planned and produced by Jeff Pulver. Right after the event I left on vacation so I just got an opportunity to post this now. 48 hours delay is still ok, no? SocComm was a great and energizing event. It was different than most conferences or seminars one usually attends and it really did live up to our expectations bringing together experts, professionals in the space

Read More »

When it comes to toll free numbers, with all the hype, promotion and competitive branding out there, in television commercials starring celebrities, in magazines and newspapers. In your Email Inbox, and your postal mailbox – it’s difficult, from a small business owner’s point of view, to separate fact from fiction; or realistic expectations from exaggerated claims: Your sales will increase on average by 200%! Your telephone orders will increase by 30%-40% Your service cancellations or product returns will decrease by 50% Your word-of mouth referrals will increase by 200% or more Do we believe all of these dramatic claims? With

Read More »
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