3 Keys to an Effective Social Media Presence

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Your startup might be lurching along without much capital, but that doesn’t mean you can drop off the grid. Your business needs social media, and, fortunately, you don’t have to drain your account to get a big boost from today’s hottest platforms. You just have to be strategic without becoming too stingy. Read full article here >

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Animated office scene

This was the caption to a panel of the popular tech webcomic found at XKCD.com. Also, these are words that terrify everyone in the telecom business. It’s no secret that millennials are far more comfortable texting rather than calling. Even Gen X and Y often avoid calls in favor of the less intrusive SMS. So how did we get to this point, and what can we do to fix it? Or, does it even need to be fixed? If, like the character in the hat, you have five phone numbers and you’re not sure what they all do, rest assured

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User network

Networking is an important part of the business world. If you want to get things done and keep everything under budget, it’s essential that you have access to the people, tools and materials that you need to get the job done. If you don’t focus on business networking, you’re going to be quickly outpaced by those who do. That said, business networking is evolving. No longer is it about collecting business cards and keeping your rolodex up to date in case you need to reach a specific contact. Now it’s much more nuanced and offers many more opportunities to the

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Even entrepreneurs who wouldn’t necessarily designate themselves “traveling businesspeople” aren’t immune to traveling for work. In fact, of the millions of trips Americans take annually, 16 percent are at least partially for business purposes, according to the U.S. Department of Transportation. Read full article here >

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answer phones

A lot of effort goes in to creating the professional image of a business. Some businesses prefer to be seen as casual and fun, while others are the epitome of businesslike and professional. These differences in approach are reflected in the company’s marketing efforts, logo designs and even the look of the office or storefront (or website). There’s one other aspect of a company’s professional image that many businesses forget about, though: How you answer the phone. It might seem like a small thing, but the way that you answer the phone at work can have a big impact on

Read More »
puppy on a sidewalk

As the holiday season approaches, many businesses are looking at ways to translate holiday shopping trends into sales. You’ve no doubt already seen the start of holiday advertising pushes, and may be planning your own push for your business. Everyone from huge corporations to little mom-and-pop shops tend to rake it in from Black Friday and Cyber Monday sales, so there’s good reason to get excited for your business when the holidays roll around. That said, there’s more to improving your business through holiday celebrations than just targeting Christmas and the other end-of-year holidays. Even small businesses can score some

Read More »
Entrepreneur Logo

Your startup might be lurching along without much capital, but that doesn’t mean you can drop off the grid. Your business needs social media, and, fortunately, you don’t have to drain your account to get a big boost from today’s hottest platforms. You just have to be strategic without becoming too stingy. Read full article here >

Read More »
Animated office scene

This was the caption to a panel of the popular tech webcomic found at XKCD.com. Also, these are words that terrify everyone in the telecom business. It’s no secret that millennials are far more comfortable texting rather than calling. Even Gen X and Y often avoid calls in favor of the less intrusive SMS. So how did we get to this point, and what can we do to fix it? Or, does it even need to be fixed? If, like the character in the hat, you have five phone numbers and you’re not sure what they all do, rest assured

Read More »
User network

Networking is an important part of the business world. If you want to get things done and keep everything under budget, it’s essential that you have access to the people, tools and materials that you need to get the job done. If you don’t focus on business networking, you’re going to be quickly outpaced by those who do. That said, business networking is evolving. No longer is it about collecting business cards and keeping your rolodex up to date in case you need to reach a specific contact. Now it’s much more nuanced and offers many more opportunities to the

Read More »
Entrepreneur Logo

Even entrepreneurs who wouldn’t necessarily designate themselves “traveling businesspeople” aren’t immune to traveling for work. In fact, of the millions of trips Americans take annually, 16 percent are at least partially for business purposes, according to the U.S. Department of Transportation. Read full article here >

Read More »
answer phones

A lot of effort goes in to creating the professional image of a business. Some businesses prefer to be seen as casual and fun, while others are the epitome of businesslike and professional. These differences in approach are reflected in the company’s marketing efforts, logo designs and even the look of the office or storefront (or website). There’s one other aspect of a company’s professional image that many businesses forget about, though: How you answer the phone. It might seem like a small thing, but the way that you answer the phone at work can have a big impact on

Read More »
puppy on a sidewalk

As the holiday season approaches, many businesses are looking at ways to translate holiday shopping trends into sales. You’ve no doubt already seen the start of holiday advertising pushes, and may be planning your own push for your business. Everyone from huge corporations to little mom-and-pop shops tend to rake it in from Black Friday and Cyber Monday sales, so there’s good reason to get excited for your business when the holidays roll around. That said, there’s more to improving your business through holiday celebrations than just targeting Christmas and the other end-of-year holidays. Even small businesses can score some

Read More »
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