Global marketing in the 21st century relies on a number of methods. Email is still a top tool while social networks and collaboration tools have combined to make things much easier, but many times nothing beats actually talking to your customer. No matter your telephone service provider, you can always expect your U.S.-based customers to be able to reach you. For international callers, however, it can be a different story. High international rates and confusing dialing processes might keep potential customers from dialing in. Even worse, if you have existing global customers they might think twice before placing an expensive
