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We provide communications flexibility and freedom - one conversation at a time.

Your phone is more than just a way to reach you. It is an access point that manages your calls, texts, emails, social network, business schedule and connections to your world. At, we are more than just a phone company. We are a communications platform that gives you the freedom and flexibility to manage those connections - when you want, where you want and how you want.

Why We're Here

Started in 2006, focused on building upon the internet marketing and VoIP industry experience of our founders to deliver new technologies in a user-friendly way to homes and small businesses. We work continually to become the industry-leading communications platform, bringing people and technology together, helping the world embrace the ever-changing communications landscape.

Our Mission

To provide total communications flexibility and freedom - one conversation at a time - by empowering people to communicate how they want, where they want and when they want.

Honors and Awards

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Ari Rabban

CEO and Co-founder

Ari is an IP communications industry veteran with strong expertise in the startup environment and helping companies go from concept to fully operational. Ari served as President of two pioneering VoIP application companies - Surf & Call and Truly Global, and as vice president of corporate development and marketing for VocalTec Communications, the VoIP market pioneer and developer of the first Internet phone. Laster, he was Managing Director of Pulver Ventures, an incubator of IP Communications companies.

Ari practiced law for 3 years prior to starting his telecom career with Lucent Technologies. He currently serves on the Board of Directors of the New Jersey Tech Council, as a mentor with both Entrepreneurs Roundtable Accelerator and the TechlaunchNJ accelerators. Ari was recognized as an Ernst & Young Entrepreneur of The Year 2013 Finalist for the New Jersey Region, holds a BA in Economics and a Law Degree both from Tel Aviv University, and an MBA from Carnegie Mellon University.

Alon Cohen

CTO and Executive VP

Alon is an entrepreneur, inventor, and widely recognized as one of the creators of the Voice over IP (VoIP) industry. He joined after founding and managing a successful series of business ventures, including BitWine and RemoteAbility. Alon was the co-founder of VocalTec Communications, the first company to provide Internet voice technology worldwide and, in 1996, was one of the earliest successful Internet IPOs.

Alon holds 5 US patents on different IP communications technologies including some of the first issued for VoIP. Alon is a recipient of many awards and accolades and was also named one of the “100 Most Influential Israelis” in Israel’s Hi-Tech Industry by “The Marker” Newspaper. Alon received an MBA and a BSC.EE both from Tel Aviv University.

Eric Lituchy


Eric is a results oriented marketing professional with vast expertise in B2B and B2C acquisition and retention marketing, digital strategy, demand generation, technology and start-ups. Eric started his career at NYC ad agencies Young & Rubicam (Y&R) and Bates Advertising. He left the agency world to start Ale In The Mail and later the ecommerce company, Delightful Deliveries which was named an Inc. 5000 Fastest Growing Private Company and a “Hot 100” Best Retail Website in America according to Internet Retailer magazine.

Recognized as an ecommerce and digital marketing pioneer, Eric has consulted for a number of startups including Buddy Media (Salesforce Marketing Cloud) which sold to Salesforce for $745 million,, and Olapic. Eric graduated from the Eller College of Management at the University of Arizona.

Nicko Dehaine

VP of Engineering

Nicko is a veteran software professional with rich and diverse experience in engineering management, software development, internet application development and computer networking. He has particular expertise in computer network security, web apps, cloud computing, software as a service (SaaS) and platform as a service (PaaS). Nicko oversees’s product development and technical operations. He manages’s network and R&D from the company’s operations location in Poway, Calif. Before joining, he was the head of software development at Ashford University and its parent Bridgepoint Education, and at Edgewave.

Joel Maloff

VP Channel Development

Joel is a globally recognized expert and author on the Internet, its uses for business purposes, and the convergence with traditional telephony. With forty years of experience, he has served as Senior Vice President of Sales and Marketing for one of the first SIP trunking service providers, Chief Technology Officer (CTO) for an international VoIP carrier, the CTO of a network security authentication device manufacturer, General Manager of a broadband wireless Internet provider, Chief Operating Officer (COO) for an Internet professional services company, and as Executive Director of the Big Ten universities research network (CICNet).

Joel has written several books, spoken at industry conferences worldwide, written numerous articles, and was a regular columnist for an Internet industry magazine. Among his more notable accomplishments, Joel acted as a consultant to then-Senator Al Gore in the drafting of the High Performance Computing Act which went on to become the basis of the commercial Internet as we know it today. He was further involved in the commercialization of the Internet as part of Advanced Network & Services which managed the backbone for the National Science Foundation Network (NSFNet) in the late 1980’s/early 1990s. In addition, Joel has been an Adjunct Professor at Colorado Technical University for more than four years, teaching technology and marketing classes.

Michael Robinson


Michael has worked financially within the Telecom industry for many years, ranging from Director of Financial Analysis of Viatel Inc, coordinating the global reporting function including assimilating acquisitions such as AT&T UK, through to building a start-up CLEC from inception into profitability. Previously he was Controller of the NY operations of West Merchant Bank, also building their middle office function in the UK. Additionally he has an extensive international background in Big 5 auditing and finance having been with Price Waterhouse in NY, KPMG in Hong Kong and Ernst & Whinney in London.

Jeremy Watkin

Director of Customer Service

Jeremy leads the AWESOME customer service team at With his extensive experience both serving customers and managing customer service teams, he founded Communicate Better Blog, a blog about the good, the bad and the ugly stories of customer service with the purpose of learning how to serve customers better. Prior to joining, Jeremy managed customer service at TierraNet, Inc. Under his direction, has received a number of customer service awards including the Stevie Award for Customer Service Department of the Year for a telecommunications company. Jeremy was recognized by the Huffington Post as one of the top 100 most social customer service professionals on Twitter.

You Like Us!

Was one of the quickest, easiest, stress-free and friendly experiences I have had dealing with anyone, much less a utility provider. Thank you for the wonderful experience, I look forward to a long, happy and satisfying future with your company.

Gene Linard

I needed a business number that was separate from my personal cell number, yet receive business calls through my personal cell. I love all of the features and convenience that provides at a fabulous price.

Marsha F.

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Recent Press


Career Opportunities is always looking for talented people to join our team. If you're interested in our vision to change the world of communications, we'd love to hear from you. Email us at, or visit our Jobs page.

Check out our open positions