Who’s the gatekeeper of your business? It’s your receptionist, right? Your receptionist screens and routes calls, as well as tries to make happy the people on the other end of the line. He or she also may also be the face of your business – the person they first have contact with when dealing with your company. It’s important to give off a good first impression because every call is potentially the most important call your company will ever get.

Is your receptionist up to the task? If not or you’re using voicemail to answer your phones, your company isn’t leaving with customers the lasting impression that’s going to make your business grow. And that’s a shame because technology has afforded businesses ways to have an efficient way of handling incoming calls while improving your image.

It’s called a virtual receptionist, and it’s a great way to cut costs and streamline your operation. These virtual “employees” answer your calls with a custom greeting and follows the preferences you have set, and forwards and transfers your calls to anywhere you select, whether it’s to your cell, phone or home phone. It will also transfer calls to your voicemail and take your messages.

And because you don’t have to pay for someone to sit at your front desk, you only have to pay for the time your phone calls are being handled without having to pay an employee’s salary and benefits. Virtual receptionists don’t call in sick, take vacations or ask for raises, and they’re there even when you’re not.

Some companies charge extra for its virtual receptionist (or auto attendant) features, but not It’s included in the company’s Virtual Office service, which starts at $9.88 per month.

Using’s auto Attendant, business owners can set preferences to allow for customized greetings for business hours, after hours, weekend and holiday routing.’s convenient and easy-to-use Auto Attendant feature helps run your business run more smoothly for you and your customers. There are less complaints and a happier customer base, which can translate higher sales. In the end, isn’t that the ultimate goal of your company?