The Most Under Utilized Feature In My Point Of View

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As part of the interview I do for our newsletter I interview 1 employee and get a few details about them. One of the questions I always ask is what in their opinion is the most under utilized feature. I won’t get into what their answers are but I’ll tell you what I think is the most under utilized feature as I see.

I personally do a great deal of texting and I’m sure I’m not alone. I know parents and grandparents these days that text with their kids/grandkids because it’s the easiest way to reach them. Maybe their in class or playing sports but they just can’t answer their phone. I’m personally signing up more and more lately for alerts and reminders that I have sent to me via SMS. You can probably see where this is going, I think the most underutilized feature is SMS also known as text messaging.

Now I know a lot of users use it to chat with friends, family and customers but why not go beyond that. I’d like to see my dentist send me an SMS on Monday reminding me about my appointment on Tuesday. I’d love to see my mechanic send me a text when my car is ready to be picked up. I could keep this list going on for ever. But why aren’t more small businesses utilizing SMS. We have an amazing set up in our dashboard allowing a pharmacist who makes all those annoying calls reminding customers that their prescription is ready to just send an SMS. Why doesn’t the coach of your kids soccer team send a text that it’s your turn to bring snack this week? There are so many opportunities to utilize this technology and it only takes a moment to make sure you have their mobile number and ask if it’s alright to message them.

I personally discussed this with my dentists office administrator and she said that she’d love to do this kind of thing. It would save her hours ever week not calling patience but just sending a text message. I got to thinking and realized it’s more then appointment reminders. A doctor could send out alerts to patience that they need to not eat anything until after their upcoming test via text. Or they need to remember to drink that quart of orange drink by 9am for their 9:30 test.

So now that you know you can use SMS from your desktop and you don’t have to peck out a message on your phone will you start using it? Do you use texting already to interact with clients, patience or customers? What’s holding you back if you’re not? If you’re using SMS for this type of thing would you mind sharing it with me? You can post it below in the comments or email me and I’ll reciprocate with a small token of appreciation on your next bill.