The Explosive and Disruptive Growth of SMS – Tuesday, September 14, 2010 10:00 am – 10:45 am
Today SMS messaging is exploding in the United States. The number of SMS users has grown 300 percent – from 30 million to 100 million – since 2001 and the number of messages has grown from 33 million to 48 billion in the same period. Moreover, SMS is increasingly built into applications, from social networking to information services. This explosion is having a disruptive effect across industry segments. In this session, speakers will address how carriers frequently block “short codes” as a means of discriminating against specific providers or specific content/applications, the impact of unsolicited SMS messages on consumers, and how SMS is creating huge additional demand for backhaul for cellular carriers and resellers.
Michael B. Hazzard