Startups + Productivity: What You Need to Know
When you’re starting a business of your own, it can be a pretty scary prospect.
There are a number of things to do from the very start, and it’s easy to get lost. This can lead to a decrease in productivity, especially if you don’t have the smoothest launch. Unfortunately, lost productivity can hit a startup harder than it would a bigger company. If you’re not careful, this can compound until you’re way off task and struggling just to stay afloat.
To help you stay on task and competitive, there are a few things that you should know so that you can keep your startup productive. With any luck, these skills will help you to not only stay on task but you may even be able to use them to get ahead of schedule:
- Data Analysis: Business is all about the data, and being able to analyze it yourself will give you a major leg up on the competition. Learning how to analyze statistics, market data and other data trends will help you to better follow the shifts in business and determine what your customers really want.You’ll become more effective at marketing, too, since you’ll be able to analyze the effectiveness of different marketing campaigns and eliminate the ones that are bringing in the fewest returns.
- Online Marketing: The world is changing, and the Internet is leading the way. Effective online marketing is an entirely different beast than traditional marketing, and if you can’t do it well then you may end up wasting a lot of money on marking efforts that don’t give a solid return.You need to know how to market through traditional online outlets, social media, email and even viral videos or other content campaigns. You also need to be willing to learn new things as you go, because online marketing is one of the fastest-growing and fastest-changing marketing outlets you’ll find.
- Time Management: You’ll have to wear a lot of hats in your startup, especially early on. It can be difficult to juggle all of these responsibilities, especially when you’re trying to get a business started and running. Time management will definitely be your friend, helping you to organize your days so that you can get everything finished before your deadline.Perhaps even more importantly, having good time management skills means that you have something valuable that you can eventually teach to your employees as well and give your entire company a boost.
- Web Development: You might wonder why you’ll want to have web development skills when it’s so easy to hire a developer to create a perfect website for you. While that’s definitely an option, having another person between you and your site introduces a delay when changes need to be made.Quick updates and adaptability are especially important during the startup phase of your business since you’ll still be in the process of learning just what your customers want. Even if you don’t design your site yourself, knowing how it’s designed and being able to take over briefly if necessary is a very powerful skill to have.
- Public Speaking: Whether you plan on being the public face of your startup or not, you need to learn public speaking skills. Not only will it keep you from making embarrassing gaffes if you get caught talking to someone from the media unprepared, but learning public speaking will also prepare you for internal presentations and meetings within the company.You’ll be able to better organize your thoughts, talking about a subject and ensuring that all of the main points are hit. Perhaps most importantly, public speaking teaches you how to do this while keeping your total speaking time at a minimum. By spending less time talking in meetings but getting more information across, your employees will be prepared for their next tasks and able to get back to work that much faster.