Reaching for VoIP: Grasping the Benefits, Avoiding the Obstacles

Caller using mobile phoneVoice Over IP is no longer the new kid on the block. Emerging in the seventies, coming of age in the eighties and nineties, VoIP has matured as a feature-rich, wallet-friendly alternative to the wired services that were the backbone of the businesses of our parents’ and grandparents’ generations.

Old-fashioned phone service is a funny thing: As a business owner, you plug a traditional phone into the wall socket and place it on your new employee’s desk. Apart from paying the bill every month, you might not think about it much after that. Phone service on the Public Switched Telephone Network (PSTN) is just so straightforward and established, so plug ‘n play.

Yet a recent report by Software Advice, a free online service that offers VoIP system reviews, shows that 25 percent of the business owners they surveyed in 2014, who are currently using PSTN, would consider switching to VoIP. The reasons are pretty compelling.

VoIP is less expensive. Basic phone service, with no commitment or contract, costs as little as $9.99 with Phone.com. With our service, extensions are unlimited, features are plentiful, support is free, and you only pay for the phone numbers you need.

VoIP scales really well. And so easily! Need to add extensions quickly to support seasonal staff? No problem. Adding a brand new department to your business? No need to install additional trunk lines or guess at future capacity. VoIP service is truly elastic, growing or shrinking to meet your needs instantly and exactly. Firms like Spodek Law, a Long Island divorce lawyer, has been able to expand to Queens county divorce, Long Island criminal defense, and many more, thanks to VOIP.

VoIP is loaded with features. Local, toll-free and international numbers. Menus, queues and unlimited extensions. Forwarding, scheduling, faxing and SMS. Call management, voicemail, text-to-speech and voice-to-text. You can add, tweak and remove features as needed, and almost all of Phone.com’s features are included in your basic account.

VoIP is crazy-flexible and mobile friendly. Moving to a new location no longer means running a whole lot of new wiring or waiting for a phone technician to come out to your office. Your phone numbers and service simply move with you. It really is a new kind of plug ‘n play! And while PSTN might play nicely with your desk phone and fax machine, VoIP can extend phone, fax and SMS services to all of your wired, desktop and mobile devices, regardless of where you are located or traveling at the time. Think of it in terms of party games: If PSTN is really good at playing Simon Says, it’s crazy cousin VoIP is just outstanding at playing Twister!

So Why Aren’t Businesses Moving to VoIP Faster?

Software Advice’s report PSTN User Perspectives on IP Communications shows the key reasons business users are thinking about shifting to VoIP. At the top of the list? Price, mobile integration, features and scalability.

Primary Draws of VoIP - Image by Software Advice

Primary Draws of VoIP for PSTN Users (Source: Software Advice)

While it’s clear that business owners on PSTN are intrigued by all of these benefits, the idea that Internet-based VoIP services are not as reliable as legacy wired PSTN networks, especially in disaster and emergency situations, still lingers. If your connection goes down, so does your phone service, right?

Yes and no. VoIP systems designed to deal with downtime are available. Hosted solutions, like Phone.com, typically offer emergency routing to mobile devices. Our call-handling rules can redirect your incoming calls to a pre-set mobile number if connectivity to your primary VoIP device is disrupted. As long as you set those rules on your account, your calls will route to a mobile number.

We should also note that there are catastrophic disasters that will disrupt any phone service, regardless of whether it’s VoIP or hard wired. As business communications evolve, it makes sense to design your phone networks to spread connectivity and redundancy across all of your physical, IP and cellular networks.

The other reason business owners cite for not switching to VoIP is that of call quality. First, if you haven’t experienced a phone call using HD (High Definition) Voice, you will be amazed at the quality and clarity of your conversation!

According to our support team, occasional call quality issues can often be attributed to the speed and performance of your Internet connection. When our customers have consistent, adequate Internet connectivity, audio quality is not usually a problem. If, as a VoIP user, you’re experiencing degraded audio, we strongly suggest you check the performance of your Internet connection. Your ISP and VoIP provider should have tools to measure whether your connection is robust enough to support VoIP service.

If quality is a concern on calls forwarded to your cell phone, there are a number of variables at work, from the quality of your cell phone connection to the quality of the connection between Phone.com and your carrier. Our fantastic customer service team has the tools to help determine where the issue lies!

By taking these steps, businesses can ensure the reliability and quality they’ve come to appreciate with PSTN service, along with the array of services, benefits and savings offered by VoIP. Price, mobile integration, advanced features and easy scaling. It’s yours for the taking!