A good vanity number is unforgettable, seamlessly linking your business to a name or concept. With the right number, what you do (or what you stand for) is immediately clear to the consumer. Recall rises, calls go up and sales increase… all because your business has taken the time to craft a more memorable contact number. Inbound calls convert to revenue 10 times more than web leads. And this year 5 smartphones will be sold for every PC, so marketers can’t rely on the same old PC-based lead gen strategies for search, email, social, and display. More smartphones means more inbound calls to your business.
This is the edge you want over competitors in the same field who are missing the brand identity a vanity number can bring, at a price that makes sense for your marketing budget.