Investing in Better Social Media Technology–It’s Not a Matter Of If, But When

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ICMI_Logo_HiResA conversation recently took place in our organization between the CEO and the Director Of Customer Service (Me).  Let me know if this sounds familiar.

Me: I think it’s about time for customer service to own the customer engagement and service element of our company’s social media activity.

CEO: Ok, but you had better make sure someone is constantly monitoring and responding to customers.  I don’t want to see any service failures go viral.

Me: Yeah, sure, no problem.

Click here to read the full article by Jeremy Watkin posted on ICMI.

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