DomainSkate.com has been a satisfied customer of Phone.com for a few years now, making it that much better to connect with them at NY Tech Day two weeks ago. In fact, our booth was right across from Phone.com’s, giving us the opportunity to chat with their team and get outfitted with some Phone.com swag!
We also had a chance to talk about the product we recently launched—our online brand protection for small- to medium-sized businesses. DomainSkate helps companies manage their brands and domains online, keeping cyber squatters and other domain abusers away.
For demo purposes, we entered “Phone.com” into our software dashboard, and predictably, there were many results for domain names that included the term “phone.” Most notable were instances where people were obviously trying to target Phone.com by registering domains like www.phonecom.com and www.phone-com.com. Also, there were those who’d registered the term “phone” in the new domain TLDs (Top Level Domains), who may later try to sell those domains to Phone.com competitors; for example, www.phone.computers, which showed up in our search results.
What’s key is that DomainSkate’s system showed that there are people out there looking to capitalize on the Phone.com brand name by using new domain extensions to scoop up domain names similar to “Phone.com.” What can Phone.com or any small- to medium-sized business do to protect themselves? A lot actually, and much of it can be done without breaking the bank!
Online brand protection is not just for the Googles, Yahoos! and Citibanks of the world. Every business can police its name and brand by making sure no one is taking advantage of them online. Simply go to DomainSkate.com and sign up for FREE for the first 2 months (use code PHONE). The system will check your brand name, give you initial results and then do a deeper sweep a few hours later.
Next, if your company has a registered trademark, DomainSkate can help you get into the Trademark Clearinghouse, which delivers two key benefits. First, it ensures that you have the first right to obtain your brand name in a new domain, such as “YourStore.Web” or “YourB&B.Hotel.” You’ll also be notified, for a period of time, if people try to take your name on a TLD.
Finally, if you’ve found that someone has your domain name and is cybersquatting, typosquatting or just trying to fool your customers or hurt your business, DomainSkate has resources to help get your name back.
Time for a quick shout out: Phone.com is the perfect complement to what we do at DomainSkate. From their easy-to-use control panel, we can point our toll-free number anywhere. This means that if we move to larger offices or want to route calls to our mobile phones while we’re out of the office, we have that freedom. This is critical to the success of our business!
If you run your business online, take your phone system online too with Phone.com—and remember that there are Internet criminals out there who want to capitalize on your success.
David K. Mitnick is the Founder and President of DomainSkate, LLC, an Internet company that focuses on online brand protection. Mitnick created DomainSkate when he saw the potential in the expansion of the global Top Level Domain space. He also shares his expertise in the area of Internet Domain Law, having written for, or been quoted in, CircleID, Mashable, VentureBeat, Inc. and Digiday. Find him on Twitter @DomainSkate.