We're not a traditional phone company and service.

You're welcome.

It was the mid 2000s and Ari Rabban had a bold idea: provide voice over IP (VoIP) service exclusively to small businesses and entrepreneurs.

It would be a new kind of company, completely dedicated to the day-to-day communication needs of businesses with less than 10 employees. Other VoIP providers had tried it, but they grew and forgot their roots, leaving their core customers behind. But Rabban vowed his company would be different.

He co-founded and launched Phone.com in 2007. True to his word, the Phone.com CEO never veered from his original mission.  Over a decade later, more than 30,000 small and mid-sized businesses (SMBs) rely on Phone.com for affordable cloud-based VoIP once only reserved for large corporations.

With [NUMBER] decades of groundbreaking telecom expertise between them, Rabban and CTO/EVP Alon Cohen have built a business that’s racking up awards, leading in the industry in VoIP innovations, and providing SMBs with the right mix of affordability, features, and 24/7 U.S.-based customer service.

Consistently recognized by the INC. 500 and Deloitte Fast500, Phone.com has grown year over year since its founding. In 2017, it answered the needs of healthcare professionals with HIPAA and HITECH compliance.

Proudly headquartered in Newark, New Jersey, Phone.com lives and breathes for entrepreneurs and innovators. Because whether a business is two people or 50—even if it’s just one for now—SMBs deserve every innovation, every feature, and every convenience large corporations enjoy, at the price point they want, with the customer service they need.

Company Milestones

February 1996
December 2007
December 2008
October 2009
March 2013
February 2014
November 2014
World's first ever VoIP product launched - by Phone.com EVP & CTO Alon Cohen
Phone.com launches with our cloud-based phone service product.
First cloud-based phone service to introduce international numbers.
Phone.com launches industry's first hosted HD Voice Phone Network.
ffVC and NJEDA invest in Phone.com
Phone.com wins a Stevie Award for customer service.
Phone.com ranked on Deloitte's Technology Fast 500.
Commercial APIs
Video conferencing and collaboration.
Secure Voice
Past 30,000 customers and 10th straight year of continued customer and revenue growth.

Meet the Phone.com Executive Team


Ari Rabban

CEO and Co-Founder

Ari is a veteran of the IP-communications industry. He served as president and advisor for two VoIP companies that were acquired. Also as senior executive at VocalTec Communications, the VoIP industry pioneer, and a strategy manager for Lucent Technologies. Ari currently serves on the boards at the NJ Technology Council and the Institute for Entrepreneurial Leadership. He holds an MBA from Carnegie Mellon University, and a law degree and BA in Economics, both from Tel Aviv University.


Alon Cohen

CTO and Executive VP

Alon is a respected entrepreneur and inventor, with five U.S. patents to his name. He is widely recognized as one of the creators of the VoIP industry, for which he has been recognized with numerous awards. Alon was the co-founder of VocalTec Communications, the first company to provide Internet voice technology worldwide. Alon holds a B.Sc. in Electrical Engineering, as well as an MBA from Tel Aviv University.


Ramesh Elaiyavalli


Ramesh is an experienced executive and technical leader and served at various vice president and CTO roles for CoreLogic, First Advantage and WikiRealty. Ramesh holds an MS in Engineering from the Birla Institute of Technology.


Joel Maloff

SVP Strategic Alliances and CCO

Joel is an experienced telecom executive, author and lecturer. He served as EVP and CTO at BandTel, Global Touch and Fusion Telecom, and as Executive Director at CICNET. Joel holds a B.Sc. from Towson University, and a M.Sc in Management with an emphasis in Information Systems Security from Colorado Technical University.


Michael Robinson

Controller & VP Finance

Michael has worked every facet of finance in the telecom industry over the years. Previously he served as an auditor at KPMG and PricewaterhouseCoopers. Michael is also an accomplished DJ and music aficionado, recognized in the Wall Street Journal, New York Times and Timeout NJ. Michael is a CPA with a BA in Accounting from the University of Birmingham, UK.


Martin Viau

VP of New Products and Technology

Martin is a product visionary with expertise in technical project management and system architecture. As such, he helped several companies perceive and capture new market opportunities. Recently he led an innovation lab at Shopkeep and founded a tech startup. Prior to that he was a VP of Technology at Deutsche Bank. He holds a B.Sc. in Computer Science from Université de Montréal and an M.Sc. Technology Management from Columbia University.