“Phone.com, a pioneering company in the field of cloud communications, has kept it simple and kept its mandate from its beginning: to deliver excellent and affordable cloud communications services to the SMB market, which Rabban defines as twenty employees and smaller. Today, phone.com works to deliver larger enterprise style services to the SMBs at prices that make sense for SMBs. In this podcast, Ari Rabban, CEO provides an overview of the firm’s history and some insight into the company’s newest developments. “There’s no secret sauce,” says Rabban in discussing his company’s ongoing success in a competitive market.