You’ve decided to host your first webinar. That’s a big deal. It’s the first time you’re putting out such a big piece of content, the first time you’re putting yourself on camera, and, most importantly, the first time introducing your company to a wider audience. There are plenty of factors that go into making a successful webinar, but we wanted to highlight a few. Production & Promotion If this is your first webinar, it’s probably best to keep your focus razor-sharp. This is a time where you have 20-30 minutes of time to dive into a specific topic.