Regardless of the size of your business, proper marketing is essential if you want to be successful. Different generations have different wants and needs, however, so a one-size-fits-all approach to marketing usually isn’t the best way to reach your largest possible audience. If you want to make the biggest impact, you need to target your marketing efforts differently to different generations. This is the core concept behind generational marketing. By researching trends in different generations, your marketing team can more effectively develop strategies to promote your business and products. This differentiation improves the likelihood of your message getting out there
