A blog can be a great tool for your business. A good business blog can increase customer retention, provide opportunities for customer interaction and even act as a low-cost marketing tool in the right situations. Unfortunately, it doesn’t do you much good if no one is reading it. If you want to get the most out of your business blog then you have to grow it and get it in front of more readers. This isn’t as hard as it might sound, thankfully. And, the effort you put in now should pay off big dividends in readership down the road.