“A noble spirit embiggens the smallest man.” The Springfield Motto – The Simpsons A noble spirit is a fine thing, but it doesn’t close deals and it won’t help you compete with bigger businesses on a day-to-day basis. It’s true that many consumers, both B2B and B2C, will hesitate before buying from a small business, and that’s just one of the risks you must be prepared to take as a startup. But there are tools you can use to overcome this disadvantage and level the playing field. A social networking strategy can build up your followers quickly and relatively painlessly, as long
