When customers call your business, what do they hear? A message stating your hours and asking them to leave voicemail? Outdated hold music? Some business owners see setting up greetings and phone menus as a chore, rather than a key part of their service or brand promotion. Hold music and menu settings are often added to the phone system ad hoc as the company slowly grows, and the call experience evolves into something inefficient but predictable—customers are used to calling a store and hearing a standard blurb before being placed on hold. Yet as younger workers and consumers enter the marketplace, this is changing. According to a recent
