What do you get when the who’s who of New Jersey investors gather to find the next big New Jersey startup? Well that’s easy, you get StartupaloozaNJ!

Investors and budding New Jersey startups flocked to NJIT’s Newark campus last week to participate in investor sessions, startup showcases, and pitches. Up for grabs was a one-on-one meeting with big-time New Jersey investors. Judges deliberated and Global Telematic Solutions took first place.

As an advocate for startups across New Jersey, Phone.com had the pleasure of sponsoring Startupalooza  at the NJIT, in addition to providing one lucky company with an entire year of free phone service. That lucky company happened to be runner-up in the healthcare category – Hilin Life Products, makers of a saliva fertility monitor. It’s true startups come in all shapes and sizes!

As the API guy here at Phone.com I’m always keeping an eye open for startups with products that communicate. It was exciting to find that a general theme amongst at least half of the digital startups at Startupalooza was the use of text messaging for notifications. These days it seems most apps have a reason to notify their users and text messaging has become one of the default methods. These are just a few examples I found intriguing.

Global Telematic Solutions developed a product which, among MANY features, has the capability of sending text notifications to parents about their children’s driving habits. HiLin Life Products can track a woman’s fertility and will notify couples via SMS when the time is optimal to conceive. Hopskoch has an impressive marketing oriented gaming platform which allows users to participate in real-world games via SMS. The list goes on…

It is a growing realization amongst startups that SMS can be one of the most effective ways for an application or service to notify its users – and I’m trilled to be working on a communication API which makes functionality like this, and many others, simple and easy for developers to build into their products.

So congratulations to the Startupalooza winners! All of us at Phone.com look forward to continue building products that empower NJ startups and businesses around the country with new and interesting ways to communicate efficiently.