What to Look for When Evaluating CRM Systems

Our friends over at StarterSuccess.com have put together a nice article on selecting a quality CRM (Customer Resource Management) solution for your business. At Phone.com, we understand that your success in business hinges on your ability to effectively communicate and build strong relationships with your customers and prospective customers. Like phone service, CRM systems have seemingly been out of reach for start-up companies, entrepreneurs and other small businesses – until now. Here are a few things to consider when searching for a CRM system.

When evaluating what CRM system is the best fit for you and your business, consider web-based solution providers. Here are a few reasons why:
• Lower cost of entry and ownership
• Typically purchased via a monthly subscription
• Quick implementation allowing for rapid transmission of cross-organizational information
• Easily accessible for you and your organization to use anytime and anywhere
• No purchase requirements of costly hardware
• Automatically upgraded and/or debugged at regular intervals
In this article, we’ll examine the kinds of features and functionality you should be looking for in your web-based CRM solution. Read More…