Phone.com Deploys Caller Analytics to Help Small Business Drive Sales

“It is no secret that one of the attractions of cloud-based telephony for small to medium-sized businesses (SMB), particularly the exploding small office/home office sector (SOHO) – a.k.a. micro businesses/entrepreneurs – is the ability to use features and functionality that larger enterprises enjoy without the need to support an IT staff. This is particularly true for entities desirous of having sophisticated customer interaction analytics, but have been hesitant to invest in them for a variety of cost-related reasons.”

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