Author Archives: Aaron Rosenthal

About Aaron Rosenthal

Aaron Rosenthal is currently the API Product Manager with and responsible for the launch of their upcoming API. In addition to his API efforts, Aaron also manages's sponsorships and partnerships alongside various other marketing activities. Aaron has been in the telecommunications industry for more than 7 years and has experienced first hand the migration of communication services from legacy carriers to internet based cloud providers. Sponsors TEDxNavesink 2014

by Aaron Rosenthal at TEDxNavesink at TEDxNavesink

Most of us are familiar with the TED Conference. You know, Ideas worth spreading. That giant yearly event where the smartest people on Earth come together to learn and share ideas. Where tickets are almost harder to come by than a trip into space on Virgin Galactic. Well, there are also smaller TEDx events across the globe, independently organized conferences that continue to embody the true spirit of TED.

TEDxNavesink 2014 was no exception. The brain child of Brian Smiga, this brilliantly organized conference was held at the Two River Theater in Red Bank, NJ on Saturday, May 10. The conference hosted over 200 attendees, who enjoyed an entire day of inspiring talks and musical performances. Over 20 sessions were presented, all related to this year’s theme: PLAY!

We heard talks from educators and game designers, the creator of next-generation New York kids’ playgrounds, and a range of professionals discussing the scientific and social importance (and decline) of PLAY in education. There were also sessions that highlighted the importance of PLAY at any age.

Putting together such a large, high-caliber schedule is no small feat. I tip my hat to the organizers and over 40 volunteers who came together to make TEDxNavesink a fun and memorable experience. It was indeed a pleasure for to participate as a title sponsor and I suspect you’ll see us back at TEDxNavesink in 2015! Wins Big at the NJBIN Awards

by Aaron Rosenthal

NJBIN Awards 2014New Jersey is home to companies of all sizes and industries. What you may not know, is that New Jersey is also home to a growing number of Economic Development Centers (EDCs), where technology companies co-exist under the same roof and feed off the enthusiasm and innovation of one another. These EDC facilities across the state have proven instrumental to the accelerated growth of the tech sector in New Jersey.

Being a New Jersey company, just happens to reside in one of these facilities—the New Jersey Institute of Technology Economic Development Center. NJITEDC, it’s a mouthful and also the home of thriving tech companies located at the edge of NJIT’s campus in Newark, NJ. It was our own EDC that recently nominated to The New Jersey Business Incubation Network (NJBIN) as one of their most prominent and successful companies at the NJITEDC.

Guess what happened next. won! Late last month, and our CEO Ari Rabban were honored at the Second Annual NJBIN Awards. We were recognized alongside a group of innovative companies ranging from a firm making waves in stem cell research to a business that upgrades parking garages into solar farms. Let’s just say we were in good company.

Of course it’s always satisfying to receive any award and since seems to be doing well at it, I’ll take that as a sign we must be doing something right!

About NJBIN: The mission of NJBIN is to accelerate economic growth through business incubation and innovation, and actively promote the value of incubation and its contribution to the state’s economy. The organization excels at accelerating the growth of technology companies. NYTechDay Team at NYTechDay 2014

by Aaron Rosenthal doesn’t do many trade shows, usually just a few each year. When we do, they have to be awesome! No exception when it came time to exhibit at NYTechDay 2014 last week, a massive bazaar-like event held at Pier 92 in New York City.

Our trusty customer service manager Jenny

We were among 400-plus other tech and startup companies representing the who’s who of tech in the NYC area. Holding down the fort at our little booth was our east-coast team of awesomeness, which included Customer Success Manager Jenny Dempsey, Developer Evangelist Peter Hogan-De Paul, CTO Alon Cohen, CMO Eric Lituchy, CEO Ari Rabban and myself. We pretty much had all bases covered when it came to answering questions!

Besides giving away some great free phone service promotions to companies, we were there to showcase the new SMS API, which is currently in beta. We also answered the old trade-show question, “So what do you do?” more times than any of us can count. It’s funny how even with a name like, people still aren’t sure what kind of company we are! at NYTechDay 2014

What I personally found most exciting about participating in such a large trade show, was discovering how many companies were already customers! Obviously this means we’re doing something right, if forward-thinking high tech businesses are using as their primary business phone company.

Knowing we had friends in the crowd, our trusty Customer Service Manager Jenny went on a hunt to find customers, and these were just a few she found. at NYTechDay 2014

SHODOGG – Shodogg’s patented technology delivers universal connectivity and aggregated analytics among all your devices and screens. at NYTechDay 2014

VOXY – is an online English language school that provides its users with personalized courses designed around each user’s goals, interests and expertise level. at NYTechDay 2014

BOOKALOKAL –  These guys are one of my favorites. They’re like an Airbnb for private dinners. Their aim is simple: to make it easy and safe to share an authentic meal with people anywhere in the world. Check them out next time you’re traveling and looking for a real home cooked dinner! at NYTechDay 2014

EGIFTER – These guys provide an easy and feature-rich tool to send online giftcards to friends and family.

I just love learning about what customers are doing! At the end of the day, communication powers business and I’m proud to say that powers the communications for some very interesting companies.

NYTechDay allows us to meet lots of great businesses, entrepreneurs, and it surprisingly helped us connect with some of our own customers. You can bet we’ll be at NYTechDay 2015!

Ben Horowitz with The Phat Startup and

by Aaron Rosenthal


benboxblack is back at it again, sponsoring another great talk with The Phat Startup here in New York City. Earlier this year, we sponsored an engaging talk about social media with Gary Vaynerchuck. has the pleasure of sponsoring another sold out event next Tuesday, April 15, at The Alley, with renowned investor, entrepreneur and author Ben Horowitz.

Ben Horowitz is a founding partner at Andreessen Horowitz, where he currently manages a fund in excess of $2 billion, and has invested in over 150 companies including Facebook, Foursquare, GitHub, Pinterest, Twitter and Skype.

For the lucky 100 attendees, and The Phat Startup will be giving everyone Ben Horowitz’s new book The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers is proud to be involved with yet another event centered on helping businesses and startups grow, and I’m sure Ben will have plenty of great advice for us all!

logoPhone.com_LARGELOGO at SXSW 2014 – Take 2!

by Aaron Rosenthal

It seems like just yesterday that I was writing about’s first year down at SXSW 2013.  That’s South By Southwest for you newbs.  Now, one week after SXSW 2014, I’m mostly recovered and thrilled to say that made a big splash this year.

We came; we exhibited; we conquered!

For two years, now, has exhibited during SXSW alongside sister portfolio companies including Bottlenose, distil networks, Gobbler, Livefyre,, Tackk, Whisk, and others. Besides being awesome companies, what do we all have in common? We all share a common investor — ff Venture Capital.

For 3 straight days and nights the ffMASSIVE pavilion delivered a not-to-be-missed SXSW destination in the heart of downtown Austin. The event featured boxing robots, free BBQ, free beer, a long list of panels and talks, music that went into the wee hours of the morning, and one very popular game – Phone Targets!

As with any exhibit, the goal, of course, is to stand out. So this year brought down a little game to help alleviate the stress of all things SXSW… by… destroying… outdated… desk phones… with baseballs! This is the best use of old desk phones I could come up with…

We wanted everyone to know that unlike so many other phone companies and phone system manufacturers, lets our customers use almost anything as a phone. iPhone, Android, iPad, tablet, laptop, desktop, MAC, PC, IP desk phone, archaic analog telephone… no problem! They can all work! The idea of “what is a telephone” has been flipped on its head, and now businesses have a plethora of devices they probably already own that can be used as office phones.

Not to be forgotten were some impressive talks that surely rivaled the official SXSW schedule. Our very own CEO Ari Rabban participated in a panel titled “Outside the (V) Alley” which was moderated by Nicole Glaros, Managing Director at Techstars.  Amazon CTO Werner Vogels moderated a very interesting panel on privacy and security. These were some of the activities by day…. and then there were the nights!

Popular party!ffMASSIVE Party

With back-to-back-to-back musical performances Friday, Saturday, and Sunday evenings there was no rest for the wicked! with ffVC and other portfolio companies hosted three nights of non-stop music for SXSW crowds in the thousands. With lines a block long, our parties were some of the best during SXSW Interactive. This could also be why it took me a week to recover!

So with SXSW 2014 over, has some cool new toys and swag for our upcoming events this year. Keep an eye on our events calendar to learn where you’ll find next.