Friday, December 14th, 2012 at 8:48 AM EST

Recently Phone.com added Caller Analytics as a feature for our customers. This is an entirely new way of looking at data with insight into your customers age, gender, education and income level. This data can be broken down by time or date range and you can view the traffic in terms of technology used, landline or cell phone.

This means that you can have an insight into your clients/callers that you’ve never been able to before. Knowing you’re talking to a 75 year old millionaire with a college degree who likes to call in between 8 and 9 am for a chat with your company is quite different than at 21 year old who’s still in college and is in debt up to their ears. They both deserve a top notch customer experience but by knowing a little background information you have a much better chance of having a successful call.

With Caller Analytics you can even track the success of social media marketing, whether it’s a campaign or just daily interactions we can analyze calls by social channels like Facebook, Twitter, LinkedIn and even email.

If this sounds like something you might be interested in you should take advantage of our 60 day free trial. There’s no obligation, just log in to your administration control panel and add Caller Analytics. If you’re a new customer start off signing up from our homepage at www.phone.com. Remember the first rule of business is knowing your customers. Getting to know them will make you and your company more prepared to interact with them and isn’t that usually what we want?